Creative that earns its budget.
We make brand films, commercials and campaigns for marketing teams that need more than nice-looking content. Every project starts with the result you're after, and is built to deliver it.
We start with the number you need to move.
Before we write a shot list, we learn your audience, your sales cycle and what success looks like on your side: launches, leads, recruiting, registrations or brand lift. That goal shapes the concept, the cut and where the content runs.
It's why our work doesn't just look good on a reel. It's built to do a job, and we're honest about what it will take to get there.
How we workOne team from concept to campaign.
Production
Brand films, commercials, event coverage and short-form content, shot and finished in-house.
→Advertising
TV, streaming, Meta and Google campaigns that put the work in front of buyers.
→Animation
3D product renders, environments and motion design for launches that need to stop the scroll.
→Design
Brand identity, print and email systems that hold together across every touchpoint.
→Web Design
Websites built around your story and designed to turn visitors into conversations.
→Results, not just reels.
Built to perform on every channel.
Strategy-led
Every brief starts with a business goal and a plan for where the content will live.
One shoot, many assets
We plan productions so you leave with the hero film plus cutdowns for ads, social, web and sales.
Engineered storytelling
Our founder came from automotive product development. We bring that rigor to complex products and technical stories.
Working with VALO
How much does a brand video or commercial cost?
Most of our projects fall between $5,000 and $25,000. A single brand film or commercial typically starts around $5,000. Multi-video campaigns, multi-day shoots and 3D animation sit higher. We scope every project to the result it needs to deliver, and we'll tell you up front if your budget and goals don't match.
What kinds of companies do you work with?
Marketing teams at national and regional brands: consumer products, food and beverage, aviation, automotive, fitness, construction and cultural institutions. Clients include GNC, ZOA Energy, Acron Aviation, Wolverine Worldwide, BIGGBY Coffee, Pet Supermarket and the Grand Rapids Public Museum.
Do you only work in Grand Rapids?
No. We're based in Grand Rapids, Michigan and produce work for brands across the country, traveling for shoots when the project calls for it.
How long does a project take?
Most projects take four to eight weeks from kickoff to final delivery, depending on scope. Event recaps can turn around in days.
Have a project that needs to perform?
Tell us what you're trying to move — sales, sign-ups, recruiting, awareness — and we'll show you how we'd get there.