Every brand has a story worth telling. We make it work for you.
Authentic, impactful storytelling, planned and produced to move the people your business depends on.
From backflips to product launches.
Before content or marketing, VALO was about chasing the next trick and capturing the moments that mattered: in the mountains, on the water and at the BMX park. A GoPro sponsorship opened the door to video production, and the question that followed built the company: what if we could help others tell the stories that matter?
Founder Logan Vandenheuvel came to VALO from automotive product development. That engineering background still shapes how we work: clear problem definition, a plan before production, and creative that's accountable to an outcome.
Today we help brands share their purpose with stories that feel real, intentional and human, and that are built to do a job.
Work with usHow every project runs
Brand discovery
Your audience, your goals and what success looks like for the business.
Strategic direction
A concept and distribution plan aimed at that result.
Creative execution
Production and post to a national-brand standard.
Ongoing growth
Cutdowns, campaigns and what comes next.
The people behind the work
Logan Vandenheuvel
Founder / CEO
James Vandermolen
Head of Video Production
George McKay
Post Production Specialist
MacKenzie Johnson
Design Specialist
What to expect on a production project
Discovery
Meet the team and define scope, timeline and goals. What do you need, where will it live, and when do you need it?
Onboarding
You'll receive a proposal and contract. Once signed, a 50% deposit starts the project.
Pre-production
We drive the strategy: how it should feel, how it should look, and the plan of action to get there.
Production
This is where the magic happens and your vision comes to life on set.
Post-production
Editing, sound design, visual effects, color grading and formatting for every channel, with timely review rounds.
Final deliverables
Delivery isn't the end. We're here for future edits and new campaigns as your long-term creative partner.
Have a project that needs to perform?
Tell us what you're trying to move — sales, sign-ups, recruiting, awareness — and we'll show you how we'd get there.