Production · Advertising · Design
A full-funnel campaign for the Women's Sport & Health Expo.
The Expo brings together sports, wellness and community for a day that empowers women and girls of all ages. They needed a campaign to fill the event, and content to share its impact afterward.
The challenge
One shoot had to deliver a promotional ad, signage and an event recap.
What we made
:30 and :60 video ads built for Meta best practices featuring six Grand Rapids female athletes, a digital billboard across greater Grand Rapids, and day-of event coverage.
The result
Visibility well beyond the event itself, plus a fast-turn recap the team used to share the Expo's impact.
Campaign stills
Behind the scenes
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Need to fill an event?
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