A brand and website that earn trust before the first call.
We partnered with Mike at Parcel Coach on a custom logo, cohesive branding and a professional website that reflect the company's people-first approach to cutting shipping costs for small and mid-sized businesses.
The challenge
A single-page site with little brand cohesion or credibility made it hard to explain Parcel Coach's value.
What we made
Two logo and brand concepts, then a complete brand package (fonts, HEX palettes, logo variations) and seven fully custom pages with strategic copy, a budget-friendly hero video and motion text.
The result
A professional, easy-to-navigate site that clearly communicates Parcel Coach's services and builds trust with prospective customers.
Process
After an initial consultation on the brand vision, goals and target market, we took it to paper: a word list to find physical and psychological connections to Parcel Coach, then moodboards, industry research and thumbnail sketches before refining logo proposals digitally.
For the website, we audited the existing site, wrote strategic copy, mapped the user journey with a user flow and wireframe, and designed a custom experience around the new identity.
Need a brand that sells?
Tell us what you're trying to move — sales, sign-ups, recruiting, awareness — and we'll show you how we'd get there.