Production · Advertising · Baker Auto Group
A dealership spot that sold the experience, not the inventory.
Baker Auto Group sells new and used Ram, Ford, Chrysler, Dodge and Jeep vehicles and serves customers with honesty, integrity and professionalism. They wanted a commercial that showed there's more to Baker than the cars on the lot.
The challenge
Stand out in a category full of price-and-inventory ads by showing what it feels like to buy from Baker.
What we made
We proposed, shot and delivered "Find Yours," a :30 TV spot built on the emotion of finding the vehicle that fits your life. It was unlike anything they'd run before.
The result
The concept performed well enough to expand into a broader campaign, adding a paid radio spot.
"Find Yours" campaign
Let's talk about your goals
Need a commercial that stands out?
Tell us what you're trying to move — sales, sign-ups, recruiting, awareness — and we'll show you how we'd get there.