Honoring West Michigan's leaders on the gala stage.
The Grand Rapids Public Museum connects people to the stories, ideas and artifacts that help us understand the world. For their biggest night of the year, they needed films worthy of the people being honored.
The challenge
Three interview-style films to premiere at the Jay and Betty Van Andel Legacy Awards Gala, plus a video to launch the re-opening of the museum's carousel.
What we made
Award films for "The Casey" Award, the Dave & Carol Van Andel Leadership Award and the Jay & Betty Van Andel Lifetime Achievement Award, and a launch film for the 1928 Spillman Carousel.
The result
Films that played to the gala's donor audience and gave the museum lasting assets for fundraising and community storytelling.
The films
The 1928 Spillman Carousel
"The Casey" Award: presented annually to a West Michigan individual for exceptional public service, community leadership and charitable spirit.
Dave & Carol Van Andel Leadership Award: honoring commitment to the region's cultural, educational and economic health.
Jay & Betty Van Andel Lifetime Achievement Award: presented annually to leaders with an unwavering commitment to West Michigan.
Have a big night coming up?
Tell us what you're trying to move — sales, sign-ups, recruiting, awareness — and we'll show you how we'd get there.